Three great questions for any small business to help test clarity, as suggested by author Michael Cage:
• Why does your business exist — what is its purpose in the world?
• How does your business sustain itself while fulfilling that purpose?
• What are the 3 key things you are focusing on this quarter to serve the last two questions?
As Michael writes, if you can’t answer those questions in a flash, without hesitation, you are due a strategy day. Ponder the big questions and how you day-to-day actions either serves your vision, detracts from your vision, or are absolutely aimless because you have no vision.
The former CEO of Southwest Airlines, Herb Kelleher, used to ask a single question when a new idea was brought to him. The question: "Will this help make Southwest Airlines the leading low-cost provider of air travel?" Great way to stay focused.
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